What is SEO

Article last modified on: Thu, 10 Aug 2023

SEO stands for “Search Engine Optimization” It refers to the practice of optimizing a website or web page to rank higher in search engine results pages (SERPS) for relevant keywords and phrases. The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.


SEO involves a variety of techniques, such as researching and selecting relevant keywords, optimizing on-page elements such as tags and content, improving website structure and navigation, building high-quality backlinks, and creating quality content that is valuable to users. By implementing these techniques, website owners and marketers can improve their search engine visibility, attract more traffic to their sites, and ultimately drive more conversions and revenue.


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